Coinbase is partnering with German e-sports organization Berlin International Gaming (BIG) in an attempt to bring the worlds of gaming and crypto closer together.
The crypto exchange will receive a brand and content rights package with BIG’s Counter-Strike: Global Offensive team.
The partnership will also involve community events and digital activations, according an official press release.
This is not Coinbase’s first foray into the gaming world. In April, the Counter-Strike e-sports league BLAST Premier announced that the exchange would sponsor its spring season. That same month, the Seattle-based e-sports organization Evil Geniuses also announced a Coinbase sponsorship.
In July, Coinbase became the “Official Crypto Exchange Partner” at events for ESL Gaming, the world’s largest e-sports company.
Coinbase’s partnership with BIG comes shortly after the exchange made groundbreaking regulatory headway in Germany. Back in June, the German Federal Financial Supervisory Authority issued the German arm of Coinbase a license for crypto custody and trading, the first of its kind in the country.
Germany is the only EU country that has introduced a full regulatory framework for cryptocurrency platforms, according to Coinbase.
Daniel Finkler, CEO at BIG, says that the e-sports partnership aims to spread more awareness of crypto throughout the country.
“The world of cryptocurrencies is an extremely exciting environment, and it is my aim, through our partnership, to make more people aware of this rapidly growing ecosystem, with all its opportunities and risks. Coinbase has grown to be a market leader in recent years, providing customers with a safe and regulated place to trade and store cryptocurrencies securely.”
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