The granddaughter of legendary investor and Bitcoin critic Warren Buffett says that embracing non-fungible tokens (NFTs) kept her art business alive during the Covid-19 pandemic.
In a new interview with Institutional Investor, Nicole Buffett says that selling NFTs kept her career afloat and expanded her audience during a time when in-person shows and galleries were impossible to hold.
“NFTs are really art as money, art as currency, which means there’s more accessibility for artists and for people who want to buy art. It’s great just to have more eyeballs on the work.”
NFTs are unique digital assets encoded into blockchains which include artworks, trading cards, video clips, photographs, and other collectibles.
Despite keeping her prices affordable to appeal to younger crowds, Buffett says her income has seen a boost since she started selling the virtual assets.
“I have probably quadrupled my income selling NFTs of my work… I want to be accessible. I want people to be able to easily buy [and] enjoy [them].”
Since she began creating NFTs, Buffett says her most notable works are her “Spirit Coins” collection, which meant to help people meditate, and the world’s first-ever hologram NFT, which features dolphins and was created to commemorate Earth Day.
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