November 30, 2021
Kinetic Sand™, the original squeezable sand from leading global children’s entertainment company Spin Master, and artist Dan Lam today announced an NFT (non-fungible token) series to benefit Boys & Girls Clubs of America (BGCA), a national organization of local clubs focused on providing youth with equal access to opportunities and experiences. The works will be available for purchase via NFT auction platform Rarible, starting on December 1, 2021, at 12 p.m. EST.
This NFT collab follows the popular interactive installation ‘Sensory Play: Please Do Touch the Art,’ hosted by Kinetic Sand and Lam last month at Waterfall Mansion and Gallery. Over the course of two days, two floors of the NYC gallery were transformed showcasing Kinetic Sand installations created by Lam, and over 350 guests attended and were encouraged to touch the art and let their creativity flow.
Once inside, a runway of hot pink sand led to Lam’s oversized Squish sculpture in hues of pink, purple, blue and green in a Kinetic sandbox. A virtual waterfall of cascading pink Kinetic Sand covered the back wall of the exhibit space, adding a 3D touch to the immersive experience.
The second installation featured another ‘Squish’ in a glow in the dark room where guests interacted with bright, glowing Kinetic Sand that covered the space in pink, purple and green. Following the exhibit, with each guest contributing, the work was captured in a series of NFTs for auction. The art will go on sale on December 1, 2021. For more information and to follow the auction, please visit this link.
Proceeds from this auction will be donated to Boys and Girls Clubs of America, helping select clubs expand their offering with more arts-enhanced and arts-integrated programs and creative experiences.
Dan Lam said,
“I’m interested in dichotomies and the tension that exists and is created between ideas. This exhibit broke the tension that exists around consuming art. With Kinetic Sand as my medium, guests were invited to touch the art, breaking down that traditional fourth wall. The final producta collaboration of [over] 350 individuals, preserved with the drop of the NFTs so guests who were unable to attend ‘Sensory Play: Please Do Touch the Art’ can experience the same magic virtually.”
Lam is best known for her creation of amorphous sculptures that play with the line between beauty and ugliness, attraction and repulsion and the interesting and the disturbing.
‘Sensory Play: Please Do Touch the Art’ exhibit was conceived in partnership with creative agency L&C NYC, art curatorial advisory from Waterfall Mansion and Gallery.
About Kinetic Sand?
Since 2014, Kinetic Sand has been the moldable and mesmerizing sand that kids and parents just can’t put down. Originally developed to make sand play less messy, Kinetic Sand evolved into the squeezable sand that magically sticks together. Whether mixing and slicing rainbows, building castles or just getting hands in the sand, Kinetic Sand ignites the senses through captivating experiences.
About Spin Master?
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multi-platform content, stories and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success ‘PAW Patrol’ and nine other original shows along with multiple short form series, which are distributed in more than 190 countries. The company has an established digital games presence anchored by the Toca Boca® and Sago Mini® brands. With close to 2,000 employees in 28 offices globally, Spin Master distributes products in more than 100 countries. For more information visit the website or follow on Instagram, Facebook and Twitter.
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