Layer-2 scaling solution Polygon (MATIC) is collaborating with credit card giant Mastercard to launch a Web3 project for musical artists.
In a new company press release, Mastercard says that it will be building the Mastercard Artist Accelerator, a program that aims to provide music artists the tools and social connections they need to thrive on the Polygon blockchain.
[adinserter block="1"]“Kicking off in spring 2023, the Mastercard Artist Accelerator will prepare five emerging artists – such as musicians, DJs, producers – with the tools, skills and access to forge their own musical paths in the digital economy. The artists will gain exclusive access to special events, music releases and more.
A first-of-its-kind curriculum will teach the artists how to build (and own) their brand through Web3 experiences like minting NFTs [non-fungible tokens], representing themselves in virtual worlds and establishing an engaged community.”
The program will also cater to fans, as it will feature the Mastercard Music Pass, an exclusive NFT that acts as a backstage pass, both virtually and in real life.
“Designed as a space for creators to come together and grow their music communities, the Mastercard Artist Accelerator also invites fans to have a seat at the table. The Mastercard Music Pass, a limited edition NFT, will give holders access to the exclusive Web3 music educational materials, unique resources through our collaborations and priceless experiences – in real life and the metaverse.”
Ryan Wyatt, CEO of Polygon Studios, says in the press release that the partnership between MATIC and Mastercard serves as a way to boost the public’s exposure to Web3.
“The Mastercard Artist Accelerator not only shows the power of brands embracing this new space, it provides tools that can educate consumers on how to participate. This is an important step forward in opening up the benefits of Web3 to more people.”
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