Cathie Wood of ARK Invest says that the ruling giants of the technology industry are at risk of being disrupted by artificial intelligence (AI).
In a new interview with Bloomberg, Wood says that ChatGPT could potentially enhance Google’s products and services, but could also destroy them by taking away the tech giant’s advertising revenue.
She also says that it’s the same case for Apple.
“For Google, ChatGPT was either the worst thing that has ever happened to it, or maybe the best thing. We tend to think it’s going to be disintermediated though by ChatGPT and other chatbots. We are not going to need the kind of search and therefore advertising that drives Google’s model, so we do worry about that one and… Apple.
Wood also named Amazon as a possible victim of AI if something like ChatGPT or another bot learns to scour the web for items and prices better than Amazon.
“There are many people who think that even Amazon is going to be disrupted, not only by social commerce – so people just shopping through Instagram and other social media sites [like] Pinterest – but it also could be disintermediated if consumers use ChatGPT and other AI tools to say ‘I want exactly this kind of item at the cheapest price anywhere in the world,’ and It will go directly to that source.
So any platform that has served as an intermediary is at risk, we would say.”
Earlier this month, ARK Invest was spotted accumulating large amounts of Coinbase stock (COIN), apparently bullish on the largest crypto exchange in the US.
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