Blockchain software leader Consensys is partnering with trading platform Robinhood to integrate Robinhood Connect with MetaMask, the most popular web3 wallet.
According to a new press release, the partnership allows MetaMask users to seamlessly purchase crypto assets directly within the wallet using Robinhood’s order engine.
[adinserter block="1"]The announcement says that the collaboration represents MetaMask’s ongoing effort to make web3 accessible and user-friendly, while maintaining secure self-custody for its users’ digital assets.
The collaboration aims to connect Robinhood Connect with MetaMask’s Buy Crypto aggregator to allow customers of Robinhood to more easily purchase digital assets. The integration aims to combine two top finance and web3 platforms for enhanced convenience.
Says Seong Lee, Robinhood Crypto’s head of products,
“At Robinhood, it’s our mission to reduce friction wherever possible to increase adoption of web3. Robinhood Connect provides a seamless experience for existing Robinhood customers to fund their self-custody wallet via debit, bank transfer, or Robinhood buying power. This feature allows users to start using their crypto right away.”
According to the announcement, a global survey conducted last year by Consensys found that many consumers wanted more community control and identity protection on the internet, in addition to true self-custody.
The study also found that many consumers found technical barriers to entering the world of the blockchain and web3 to be too great to overcome, reflecting the need for a more user-friendly and intuitive Web3 interface.
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