Half of Gen Z and Millennials Have Invested in Crypto Assets, According to New Gemini Report

A new study conducted by the US-based crypto exchange Gemini confirms the idea that digital asset ownership skews to the younger demographics.

According to Gemini’s 2025 Global State of Crypto report, about half of those surveyed who were born between the years of 1981 and 2012 are either currently invested in crypto or have at some time in the past.

“The common narrative is that cryptocurrency ownership skews young. And that’s largely true. About half of Millennials and Gen Z respondents globally said they either currently own crypto or have in the past, at 52% and 48%, respectively. That’s significantly higher than the general global population, at 35%.”

In the report, Gemini also finds that memecoins have drawn broader attention to crypto adoption, perhaps correlating with crypto’s popularity among the younger generations.

“In the US, 31% of investors who own both memecoins and traditional cryptocurrencies report that they purchased their memecoins first, followed by 30% in Australia, 28% in the UK, 23% in Singapore, 22% in Italy, and 19% in France. Globally, 94% of memecoin owners also own other types of crypto, suggesting memecoins are an onramp to broader crypto investments.”

Overall, Gemini says the crypto market has been sparked this year by the current Trump administration’s positive stance on the industry.

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