May 4, 2026 – Miami, Florida
For decades, the DeLorean has meant something to people.
It’s a car, yes, but more than that, it’s a symbol. Of the future. Of rebellion. It’s the degen car, with the gullwing doors, embedded forever in pop culture.
But more than that, it represents the idea that something ordinary could become extraordinary. That meaning has always belonged to the culture not to any single owner.
Today, it’s not too far from reality.
DeLorean Labs, the official Web 3.0 arm of the DeLorean Motor Company, is bridging its native token DMC to Solana, with support from the Solana Foundation, in partnership with Sunrise, powered by the Wormhole bridge.
For the first time, anyone in the Solana ecosystem everyday traders, DeFi users, NFT collectors, RWA maxis can hold a piece of one of the most storied automotive brands ever created.
Saeed Badreg, co-founder and CEO of Wormhole Labs, said,
“Seeing a brand like DeLorean move onchain is a big moment.
“Sunrise is bringing all important assets to Solana, where they can trade in open, liquid markets.
“We’re excited to bring DMC into the ecosystem.”
This is the thesis behind DeLorean Labs iconic IP shouldn’t sit behind velvet ropes. It should be accessible, participatory and owned by the community that loves it.
Bringing DeLorean DMC natively to Solana the top retail-driven chain is the clearest expression of that belief yet.
Putting a legendary brand directly in the hands of millions of users who grew up idolizing it, at the speed and cost that Solana makes possible.
In a rapidly maturing market, being a token is no longer enough.
The projects that will define the next era of crypto are the ones that combine cultural weight with serious onchain infrastructure platforms that can have fun with their IP while building real protocols and creating lasting value for their communities.
DeLorean isn’t the first global brand to recognize the power of building on Solana t joins other big names like Mastercard and Google.
With the native integration, Solana users will be able to buy, hold, stake and use DMC across top platforms.
They can secure early access to upcoming tokenized DeLorean vehicle drops and participate in DeLorean’s governance framework, a first-of-its-kind model for a globally recognized brand that gives its community a direct role in shaping future development in a decentralized way.
This marks a transition toward participation-driven brand ecosystems, where users are empowered to engage as contributors rather than passive customers.
Evan Kuhn, president of DeLorean Labs, said,
“DeLorean is about momentum, innovation and pushing boundaries values that align perfectly with what’s happening on Solana and in the Solana community right now.
“We’re not just launching a token we’re committing to the ecosystem.”
The launch arrives as RWA (real-world asset) tokenization moves from niche experiment to mainstream conversation.
DeLorean Labs is betting that the brands people already love will be what finally brings the next wave of users on-chain.
The DeLorean isn’t just nostalgia. It’s a proof of concept f a cultural icon can be tokenized, governed and owned by its community, anything can.
DeLorean DMC is now live on Solana.
About DeLorean Labs
DeLorean Labs is the official Web 3.0 arm of the iconic DeLorean Motor Company (DMC), hyper-focused on innovative technologies and all things digital a fusion between an iconic past and limitless future.
DeLorean continues its tradition of innovation by introducing the world’s first tokenized electric vehicle utilizing the DeLorean Protocol, an industry-first on-chain vehicle reservation, marketplace and analytics system.
At the heart of the DeLorean ecosystem lies DMC, a token that combines cultural significance, utility and the backing of an iconic Web 2.0 brand.
Head to deloreanlabs.com or @DeLoreanLabs on X for the latest. Contact here.
About Sunrise
Sunrise is the day one asset gateway of Solana.
Sunrise enables new onchain assets crypto, stocks, commodities and more to list on Solana with liquidity on day one, giving users and builders immediate access to live, tradable markets.
Sunrise is made by Wormhole Labs. Contact here.
About Wormhole Labs
Wormhole Labs is a technology company that specializes in building products, tools and reference implementations to expand the cross-chain ecosystem.
They are committed to open-source development and laying down the paths for a connected decentralized world.
Contact
Xin Qi, Luna PR
This content is sponsored and should be regarded as promotional material. Opinions and statements expressed herein are those of the author and do not reflect the opinions of The Daily Hodl. The Daily Hodl is not a subsidiary of or owned by any ICOs, blockchain startups or companies that advertise on our platform. Investors should do their due diligence before making any high-risk investments in any ICOs, blockchain startups or cryptocurrencies. Please be advised that your investments are at your own risk, and any losses you may incur are your responsibility.
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