Love on the Blockchain: Tennis Icon Uses New Tech to Power Equality
World-renowned tennis legend Björn Borg has a new game. He’s merging love with the blockchain to empower any couples around the world to codify their union via the blockchain. Using his Swedish sports fashion brand, Borg has created a blockchain that allows anyone to go down the aisle digitally. Couples can store their vows forever and get a certificate of their digital marriage.
The initiative, Marriage Unblocked, may have its greatest impact on same-sex unions which are prohibited worldwide in most countries, according to the announcement.
“We believe that sport is love and love is equal. The first basic right is to love whomever you want. With our new platform Marriage Unblocked we can decentralize power and open up marriages for everyone wanting to get married,” says Jonas Lindberg Nyvang, Marketing Director at Björn Borg.
Saying “I do” on the blockchain may be less cumbersome than a trip to the courthouse or a drive to Las Vegas. With a few digital clicks, Marriage Unblocked enables you to impart and register the meaningful words you write to begin your life’s journey with the one you love.
Simply click I do and then write down a vow to your loved one. It can be hard to put love into words, but just speak from your heart! You will after that get a link with the proposal and the vow to send to your partner. When they have clicked I do and written a vow back, you will get a confirmation. The promise is then sent through a transaction to be stored on the Ethereum block chain forever. Out of reach for any state or religion.
The platform has already certified its first couple, Sybille and Alexandra from Switzerland, whose same-sex marriage is not recognized under Swiss law.
As blockchain technology continues to make waves across several different industries, new initiatives are showing that the social and cultural impact can be as powerful as the fintech transformation.
The digital platform is built by Superblocks and supported by Borg, who became the first man in the Open Era to win 11 Grand Slam singles titles between 1974 and 1981.
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