Confirmed: Fashion Empire H&M Testing VeChain Technology
Fashion and design conglomerate H&M is giving VeChain a test run. Their in-house clothing brand Arket has been experimenting with the blockchain company to track products.
Rumors of a pilot test started to spread on Reddit and Twitter in October. Now, a spokesperson at Arket tells The Next Web that a test “is ongoing and has not yet been evaluated.”
“Arket has done a small Proof of Concept (POC) through a pilot testing with VeChain to use blockchain technology to secure product data traceability in the value chain. The test was made on a wool beanie from the autumn 2018 collection.”
Before making a purchase, conscious shoppers can simply open their VeChain app, scan a product’s NFC chip and retrieve information including material used, artist ID, color, supplier, origin and factory name.
— Dimitrios Neocleous (@_DiNeocleous) November 2, 2018
Singapore-based VeChain launched another fashion collaboration a few weeks ago, when it teamed up with high-profile shoe artist SBTG to release Adidas shoes containing NFC chips.
You can check out more on that partnership here.