The Daily Hodl
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Guest Post
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Post
    • Press Release
    • Sponsored Post
    • Advertise
  • EMAIL ALERTS
  • DAILY HODL MIX
No Result
View All Result
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Guest Post
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Post
    • Press Release
    • Sponsored Post
    • Advertise
  • EMAIL ALERTS
  • DAILY HODL MIX
No Result
View All Result
The Daily Hodl
No Result
View All Result

IBM Gives Blockchain a Big Bounce with Batavia and AdLedger Partnership

by Daily Hodl Staff
April 19, 2018
in Blockchain

IBM is leading the way in open-source, enterprise blockchain solutions. Batavia, a trade finance platform built on the IBM Blockchain Platform, announced its first successful pilot transactions with corporate clients.

Jointly developed by Bank of Montreal (BMO), CaixaBank, Commerzbank, Erste Group, IBM and UBS, Batavia executes smart payments and closes trade agreements. The smart contracts are automatically triggered by specified events in the supply chain and then recorded onto the blockchain.

Batavia aims to expand the usefulness of IoT devices by integrating live signals about the location and condition of goods in transit to track and trace key events in the supply chain.

The initial transactions on Batavia included the trading of cars from Germany to Spain and textiles for furniture production from Austria to Spain.

The IBM Blockchain Platform is powered by The Linux Foundation’s Hyperledger Fabric and is a cornerstone of IBM’s initiative to tap the $3.1 trillion value-add of the blockchain future. IBM is one of several big brands that are developing blockchain solutions to eliminate paperwork, reduce bureaucracy, cut out middlemen and drive efficiency.

Where’s the Money?

Blockchain solutions also have the ability to restore trust to business sectors that are rife with manipulation and lack transparency. By committing transactions to an immutable digital ledger, individual parties to an agreement can verify, track and trace that the agreement was actually executed as promised. Goodbye to fraudsters and intermediaries who skim, cheat and steal.

“Today, at least half of every dollar an advertiser spends is typically lost in the supply chain on middleware, mediation and fraud mitigation. In a sign of just how normalized this state of affairs has become, the Interactive Advertising Bureau currently accepts a 10 percent discrepancy in results between publishers and ad agencies. I can think of few other industries that set such a low bar.”
– Chad Andrews, global solutions leader of advertising at IBM

In the era of fake news and digital damage, IBM has announced another blockchain partnership to tackle the issue of high-tech digital ad fraud. It will team up with Salon Media and nonprofit AdLedger to trial the latter’s Proof of Concept (PoC) blockchain that records contractual conditions for ad buying.

 

 

 

 

Deceptive tactics have bloated the industry with domain spoofing, fake impressions and bots pretending to be consumers. This makes audits difficult to perform, smears bona fide reporting in the industry and leaves advertisers and publishers with the sour taste of mediation. The IBM and Salon partnership with AdLedger hopes to achieve a milestone by allowing publisher payments to become transparent, trusted and verifiable, and by squashing the estimated $19 billion that digital advertisers lost to fraud in 2018, which represented 9% of the total digital spend.

The AdLedger consortium, a non-profit research-and-development group, counts both IBM and Salon among its members. The trial is a way to advance digital media and to highlight the possibilities and potential of blockchain tech in the industry. IBM will act as technology partner as well as an advertiser. Salon is participating as a publisher.

Don't Miss a Beat – Subscribe to get crypto email alerts delivered directly to your inbox

Check Price Action

Follow us on Twitter, Facebook and Telegram

Surf The Daily Hodl Mix

Check Latest News Headlines


 
Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
Submit a Press Release

Industry Announcements

  • Bunzz Raises $4.5 Million Seed Round To Expand Its Smart Contract Hub for DApp Development
    January 24, 2023
  • Dogecoin and Shiba Inu Better Watch Out – Floki Just Had Three Big Things Happen for It
    January 24, 2023
  • Crypto Marketing – What Initiatives Will Bring More Value and Users in 2023
    January 23, 2023
  • Make Crypto Payments on BChat Web 3.0 Messenger – BChat Integrates Beldex Wallet
    January 22, 2023
  • KEY3.id Supports Multi-Chain Transaction, Partnership With KuCoin Wallet, CoinHub Wallet and Wallet3 To Launch 2023 Lucky Transaction Campaign With Over 30,000 Participants on Social
    January 20, 2023
  • Deposit EUR/GBP at Zero Percent Fees With Newly Launched SEPA/FPS Channels on Bitget
    January 19, 2023
  • Coinbase Lists Kava, Advancing Ethereum–Cosmos Interoperability
    January 18, 2023
Submit a Guest Post
ADVERTISEMENT
Bitcoin
$23,007.16
$23,007.16
0.27%
Ethereum
$1,570.26
$1,570.26
1.74%
Cardano
$0.381781
$0.381781
1.9%
XRP
$0.409098
$0.409098
1.02%
Dogecoin
$0.087837
$0.087837
0.84%

Spotlight

  • Miami Mayor Is Still Receiving Bitcoin Paychecks, Says His Salary ‘Is Actually Up’ Despite Ongoing Crypto Winter
    January 21, 2023
  • Largest Crypto Hedge Fund in the World Says DeFi Will Drive the Next Crypto Bull Market
    January 24, 2023
  • Billionaire Dogecoin Advocate Elon Musk Doubles Down on Offer To Eat Happy Meal on TV if McDonald’s Accepts DOGE
    January 27, 2023
  • Crypto Strategist Who Nailed 2023 Bitcoin Rally Says Real BTC Move Is Yet To Come – Here Are His Targets
    January 23, 2023
DON'T MISS A BEAT
Crypto headlines delivered daily
to your inbox
BTC, ETH, XRP news alert options
By joining The Daily Hodl news list you agree to our
Terms and Conditions and Privacy Policy.
Featured Image: Shutterstock/Billion Photos

Cryptocurrency news and analysis, covering Bitcoin, Ethereum, Ripple, XRP, altcoins and blockchain technology

Categories

Bitcoin • Ethereum • Trading •
Ripple and XRP • Altcoins •
Blockchain • Regulators •
Scams • Crypto101 • HodlX •
Futuremash •
Industry Announcements

ABOUT US | EDITORIAL POLICY | PRIVACY POLICY
TERMS AND CONDITIONS | CONTACT | ADVERTISE

JOIN US ON TELEGRAM

JOIN US ON TWITTER

JOIN US ON FACEBOOK

COPYRIGHT © 2017-2023 THE DAILY HODL

No Result
View All Result
  • FEATURES
    • News
    • Bitcoin
    • Ethereum
    • Ripple and XRP
    • Altcoins
    • Trading
    • NFTs
    • Blockchain
    • Futuremash
    • Regulators
    • Scams
    • Crypto 101
  • HODLX
    • Latest Stories
    • FAQ
    • Submit Guest Post
  • INDUSTRY ANNOUNCEMENTS
    • Latest
    • Press Releases
    • ChainWire
    • Sponsored Posts
    • Submit Your Content
  • CRYPTO MARKETS
    • Bitcoin (BTC)
    • Ethereum (ETH)
    • Binance Coin (BNB)
  • BEGINNERS
    • What Is Bitcoin?
    • What Is Blockchain?
    • What Does Hodl Mean?
    • How to Pay Your Bills with Bitcoin
    • Best Bitcoin FAQs
    • Example of Bitcoin’s Purpose
    • Cryptocurrency Has Multiple Meanings
    • Authenticator Alert – Securing Your Crypto
  • SUBMIT
    • Guest Post
    • Press Release
    • Sponsored Post
    • Advertise
  • EMAIL ALERTS
  • DAILY HODL MIX

© 2023 The Daily Hodl